ADIDAS ORIGINALS - AUDIENCE OF ONE

This second part of the campaign is all about giving those with creative courage the platform to express themselves without being swayed by opinions. Often the famous just get more famous, but as Pharrell has said, he ‘just wants to pay [creativity] forward’. In August 2015, Pharrell hands off the campaign by acknowledging 5 more creators who he believes create without the need for external validation. These 5 influencers are from around the globe, and are young, talented, upcoming superstars excelling in their disciplines, from music to visual arts. Their uniting characteristic is that they create for themselves.

The campaign launched with a 90 second film featuring globally recognized superstars David Beckham, Pharrell Williams, Rita Ora and Damian Lillard, each questioning the current notion of superstar and challenging its place in society. The work debuted with takeovers in cities throughout the globe and will continue to roll out across all media in 50+ markets. adidas Originals aims to bring creative courage back to its democratic roots and empower a generation who hungers for it by encouraging a debate online under the hashtag #OriginalSuperstar

Welcome to the new era of the original Superstar.