BMW - ZEUS & HEra

Retiring from Mount Olympus to Palm Springs, Zeus is underwhelmed by all earthly electric things and becomes a shell of his former self. But right when we think all hope is lost, his wife, Hera, introduces him to the all-electric BMW iX and helps mighty Zeus reclaim his spark. Feel the adrenaline that comes from dual high-performance electric motors delivering 610 horsepower and up to 811 lb.-ft. of torque, and reach 0–60 mph in 3.6 seconds with Launch Control. The iX M60 also comes equipped with xDrive—intelligent all-wheel drive with a rear bias for sporty driving—and achieves an estimated range of up to 280 miles.

#1 Forbes Most Effective Superbowl Commercials of 2022

To launch the campaign we used the star power of Salma Hayek and Arnold to convince the public a new movie was on it’s way.

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Watch the directors cut here

The campaign posters here

The Results